Monday, the mezzanine
The weekend's abandoned carts are in Mailchimp before the shop opens. The manager checks the recovery journey's numbers from the office above the floor.
Abandoned cart recovery
The guitar they almost bought is back in their inbox by dinner.
A customer builds a cart with a guitar, a case and strings, and closes the tab. The queue sends the cart to Mailchimp within about a minute, at the highest priority, with the products, the images and a link that restores the cart, and the recovery automation you designed in Mailchimp sends the first email while they still remember which guitar it was.
- Added a product to cartGuitar, case, strings · 890.00 EUR
- Abandoned cart synced to Mailchimp
- Recovery link clicked
- Placed an order#000000136 · 890.00 EUR
Why it matters
What changes for the business.
Revenue from carts already built
The customer chose the product and stopped. A well-timed email brings back a share of those orders with no new traffic to buy.
A minute, not the nightly batch
Active carts are queued in real time at the highest priority and sent within about a minute, so the automation can fire in the window that matters.
The right products in the email
Product names, images and prices come from the Magento catalogue sync, so the email shows exactly what was in the cart.
Stops when the order arrives
When the customer buys, the order sync tells Mailchimp, and the journey ends. Nobody is chased for a cart they already paid for.
How it works
Step by step, from the first switch-on.
- 1
Connect and map
The setup wizard in the Magento admin connects the store to Mailchimp and maps each store view to an audience. Ecommerce data sync is switched on for carts, orders, products and customers.
- 2
The cart leaves the store
A cart that stops before payment is queued and sent to Mailchimp within about a minute, with its products, images and a tokenised link that restores it on the right store view. Promo codes can go in the email too, because cart price rules sync as well.
- 3
Mailchimp runs your journey
The abandoned cart automation in Mailchimp, with your timing, your template and your discount policy if any, sends the email or SMS.
- 4
Recovery is recorded
The customer lands back in their cart and orders. The order syncs, the converted cart is removed from Mailchimp, and the recovered revenue shows on the dashboard in the Magento admin and in Mailchimp.
Ways merchants use it
One retailer, one cart, one week.
Any Magento store where carts are worth chasing: considered purchases, higher basket values, and products people compare before they buy.
Wednesday, a recovered order
One of them came back: the guitar, the case, the strings. The order synced and the journey closed for that customer on its own.
Friday, tuning the journey
The second email is doing more than the first. The manager shortens the delay in Mailchimp; nothing in Magento needs to change.
What you need
Before you switch it on.
- The free ebizmarts extension for Adobe Commerce or Magento Open Source 2, installed with Composer
- A Mailchimp account with an audience per store view, connected through the setup wizard
- Ecommerce data sync enabled, with the Magento cron running
- An abandoned cart automation designed in Mailchimp
Also in Marketing Automation
Purchase-based segments and tagsA recency, frequency and value score per customer, ten segments, category tags and order merge fields, maintained from Magento.Multi-store, multi-brand, multi-accountEvery store view maps to its own Mailchimp store, audience and account, across brands and currencies.Checkout opt-in, site tracking and SMSOpt-in on the order confirmation page and at registration, the Mailchimp pixel, and SMS consent at checkout.Customers, orders and products syncCatalogue, customers, subscribers, carts, orders and promo codes, kept in step both ways within about a minute.Health dashboard and notificationsDashboard, notifications, cron and queue monitors, API and webhook logs and a quality-of-service report in the Magento admin.Campaign performance and revenueSee what each campaign and journey sold, in Mailchimp and in the Magento admin.All 8 Marketing Automation featuresBack to the overview.
Questions
What merchants ask before they turn it on.
How quickly do carts reach Mailchimp?
Within about a minute. Active carts are queued in real time at the highest priority and sent by the Magento cron; the first recovery email goes out whenever your Mailchimp automation says.
Do I design the email in Mailchimp or in Magento?
In Mailchimp. The extension delivers the cart data; Mailchimp's automation builder handles timing, templates and any incentive.
What happens if the customer buys?
The order syncs, the converted cart is deleted from Mailchimp so nobody is chased for it, and the recovered revenue is reported in Mailchimp and on the dashboard in the Magento admin.
Does the restored cart keep the products?
Yes. The link in the email carries a token that restores the cart in Magento with the same items, bound to the store view it came from.
Can a guest's cart be recovered?
Yes, once the shopper has typed an email address. The extension captures it on the active quote so the cart can reach Mailchimp before checkout is complete.
Sell more with what your store already knows.
The setup wizard takes a few minutes. If something in your setup is unusual, the Marketing Automation team at ebizmarts is one email away.