Morning check
Twelve merchants, one dashboard each, all green. The developer moves on to the day's work.
Monitoring
You will know it stopped before your customers do.
An agency runs the extension for a dozen merchants. The dashboard in each Magento admin shows sync status, revenue attribution, store health and alerts; the cron and queue monitors show depth, throughput and recent runs; notifications flag anything that needs a look. The developer fixes it from the admin or the CLI, and the docs explain every state.
- Order synced to Mailchimp
- Sync paused after a network failure streak
- Sync recovered, queue drainedNotification cleared
Why it matters
What changes for the business.
A view per store
Sync status, queue depth, last activity and errors per store view, so a problem on one storefront is not hidden by ten healthy ones.
Told, not discovered
Notifications in the admin when a sync fails or the queue backs up, and sync that stops itself after a streak of network failures instead of hammering a dead connection.
Fixable without a ticket
Retry and heal on the entity queue, run-now on the cron monitor, an API log with request, response and latency per call, and CLI commands for status, drain, resync and webhook key rotation.
Made for agencies
The agency guide in the documentation covers running the extension for many merchants from one team.
How it works
Step by step, from the first switch-on.
- 1
Open the dashboard
Marketing, Intuit Mailchimp, Dashboard: sync status, revenue attribution, abandoned carts, audience snapshot, customer segments, store health and alerts, plus a status card on Magento's own dashboard.
- 2
Read the monitors
Cron Monitor for queue depth, throughput and recent runs with run-now; Queue Monitor and Entity Queue for every row; Events Tracking for behavioural events; API Log, Webhooks and a QoS report with success rate, retries and latency percentiles.
- 3
Get notified
Operational and critical messages land in Notifications in the admin. Anonymised health snapshots also reach ebizmarts support, outbound only and with an opt-out, so the people who wrote the extension can spot trouble too.
- 4
Repair and resync
Retry and heal failed rows, reconnect an account, or resync a store from the admin or the CLI. Logs mask customer data by default and never hold credentials.
Ways merchants use it
One agency, one Tuesday.
Agencies running many stores, in-house teams who cannot watch an admin all day, and anyone who has been surprised by a stale audience.
The notification
A merchant's hosting blocked outbound calls overnight. Sync stopped itself after the failure streak, the notification landed, and once the firewall was fixed the queue drained before lunch.
The resync
A store migrated servers. One resync from the CLI, dry-run first, rebuilds its sync overnight, and the campaign performance report is complete again by morning.
What you need
Before you switch it on.
- The free ebizmarts extension installed and connected
- Magento cron running for both the real-time and backfill lanes
- CLI access for the resync command if you run the store yourself or through an agency
Also in Marketing Automation
Campaign performance and revenueSee what each campaign and journey sold, in Mailchimp and in the Magento admin.Shopper journeys with ebizmarts PulseA free companion that shows each shopper's story on one timeline, with the Mailchimp activity written into it.Abandoned cart recoveryCarts reach Mailchimp within about a minute, so the recovery email lands while the intent is warm.Purchase-based segments and tagsA recency, frequency and value score per customer, ten segments, category tags and order merge fields, maintained from Magento.Multi-store, multi-brand, multi-accountEvery store view maps to its own Mailchimp store, audience and account, across brands and currencies.Checkout opt-in, site tracking and SMSOpt-in on the order confirmation page and at registration, the Mailchimp pixel, and SMS consent at checkout.All 8 Marketing Automation featuresBack to the overview.
Questions
What merchants ask before they turn it on.
What does the dashboard show?
Sync status, revenue attribution, abandoned carts, audience snapshot, customer segments, store health and alerts, per store view, in the Magento admin.
How am I notified of a problem?
Through Notifications in the Magento admin, with operational and critical messages about the installation. Sync also stops itself after a configurable streak of network failures.
Can I resync a store?
Yes, from the admin or the CLI. Single records can be pushed again from their Mailchimp Sync tab, and failed queue rows can be retried and healed.
What is sent to ebizmarts?
Anonymised health snapshots: counts, percentiles and codes, never customer data. It is outbound only, a merchant can opt out, and ebizmarts being unreachable never affects the sync.
What if revenue in Mailchimp does not match Magento?
The documentation has a dedicated page on revenue discrepancies and their usual causes.
Sell more with what your store already knows.
The setup wizard takes a few minutes. If something in your setup is unusual, the Marketing Automation team at ebizmarts is one email away.