The three boards
Three brands, three voices, three audiences. Each store view is mapped once in Magento and the director can plan the quarter brand by brand.
Multi-store & agencies
Three brands, five currencies, one Magento, and every audience stays clean.
A fashion group runs three brands on one Magento, each with its own tone, its own currencies and its own Mailchimp audience. Each store view is linked to its own Mailchimp store and audience from the setup wizard, in the same Mailchimp account or a different one, so a customer of one brand never receives another's newsletter, and an agency can run all three from the same Magento.
- Shopped Brand B in euros2 items · 140.00 EUR
- Order synced to Brand B's audience
- Never emailed by Brand A
Why it matters
What changes for the business.
One extension for the whole group
Every store view is linked from the same Magento admin to its own Mailchimp store and audience, in one Mailchimp account or several. All configuration is scoped per store view.
Brands do not leak
Customers and carts sync to the audience of the store they shopped in. A luxury brand's customer is never emailed by the outlet.
Currencies stay honest
Orders sync in the currency of the store view, so revenue reports in Mailchimp read correctly per market.
Built for agencies
Agencies managing several merchants have a dedicated setup guide, and each merchant's account stays its own.
How it works
Step by step, from the first switch-on.
- 1
Link store views to audiences
The setup wizard, simplified for a first connection or advanced for multi-store setups, links each store view to a Mailchimp store and audience. Different store views can use different Mailchimp accounts.
- 2
Set data fields per store view
Merge-field mappings, sync options and consent surfaces are configured at store-view scope, so each brand keeps its own settings.
- 3
Everything syncs in scope
Customers, subscribers, orders, products and carts go to the audience of the store view they belong to, in that store's currency.
- 4
Watch it from one dashboard
The Magento admin shows the connection, the queue and the last sync per store, with notifications when something needs a look.
Ways merchants use it
One group, one planning week.
Groups with several brands on one Magento, retailers selling in several countries and currencies, and agencies running the extension for many merchants.
The new market
A new store view for a new country goes live. It is mapped to its own audience in an afternoon, and its first customers sync in the local currency.
The agency handover
An agency takes over one brand's email. They get that brand's Mailchimp account and its store views; the other two stay exactly where they were.
What you need
Before you switch it on.
- The free ebizmarts extension installed on the Magento instance that runs all the store views
- A Mailchimp audience per brand or per store, in one account or several
- The store-view-to-audience mapping set in the Magento admin
- The agency guide in the documentation if a partner will run the setup
Also in Marketing Automation
Checkout opt-in, site tracking and SMSOpt-in on the order confirmation page and at registration, the Mailchimp pixel, and SMS consent at checkout.Customers, orders and products syncCatalogue, customers, subscribers, carts, orders and promo codes, kept in step both ways within about a minute.Health dashboard and notificationsDashboard, notifications, cron and queue monitors, API and webhook logs and a quality-of-service report in the Magento admin.Campaign performance and revenueSee what each campaign and journey sold, in Mailchimp and in the Magento admin.Shopper journeys with ebizmarts PulseA free companion that shows each shopper's story on one timeline, with the Mailchimp activity written into it.Abandoned cart recoveryCarts reach Mailchimp within about a minute, so the recovery email lands while the intent is warm.All 8 Marketing Automation featuresBack to the overview.
Questions
What merchants ask before they turn it on.
Can I run several stores or several Mailchimp accounts?
Yes. Each store view maps to its own Mailchimp store and audience, and can use a different Mailchimp account. Connected accounts are managed together in the Magento admin.
Will a customer of two brands be in two audiences?
Yes, once per brand audience, each with the history from that brand's store view. That is usually what a group wants.
How are currencies handled?
Orders sync in the currency of the store view, so revenue reports per audience are in that market's currency.
Is there guidance for agencies?
Yes. Agencies managing multiple merchants have a dedicated guide in the documentation.
Can I see the sync state per store?
Yes. The dashboard in the Magento admin shows connection, queue and last sync per store, with notifications.
Sell more with what your store already knows.
The setup wizard takes a few minutes. If something in your setup is unusual, the Marketing Automation team at ebizmarts is one email away.