The studio, the week before
The new jersey is on the mannequin and the list is bigger than it was last season, because every order confirmation since spring has offered the opt-in.
Audience growth
The audience grows where the customers already are: after the order.
A cycling apparel brand adds a newsletter opt-in to the order confirmation page and the registration form, unticked and respecting the audience's double opt-in setting. The Mailchimp pixel connects browsing to contacts, and SMS consent collected at checkout puts SMS alongside email for the moments that need a faster channel, like a drop that sells out in an hour.
- Opted in on the order confirmation page
- Gave SMS consent at checkout
- Received the launch SMSJersey drop · sold out in 40 minutes
Why it matters
What changes for the business.
Subscribers who actually buy
An opt-in on the order confirmation page captures people at the moment they trust you most. They arrive in Mailchimp with an order already attached.
Consent you can show
Subscriptions go through Magento's own newsletter subscription, honour the audience's double opt-in setting, and unsubscribes flow both ways by webhook.
Browsing becomes signal
The Mailchimp pixel tracks page views, product views, cart changes, search and checkout, identifying contacts by a hashed email.
A faster channel when it counts
SMS consent collected at checkout, with numbers from orders attached as consent unknown until the shopper opts in, so SMS runs from the same audience as email.
How it works
Step by step, from the first switch-on.
- 1
Turn on the opt-in surfaces
Enable the order confirmation page checkbox and the registration form checkbox in the extension configuration. Both are unticked, subscribe through Magento's newsletter, and sync to Mailchimp on the next contact sync.
- 2
Activate the Mailchimp pixel
The pixel ships off. Activate it per store view; the switch flips once Mailchimp confirms your account is pixel-enabled. Page views can be auto-tracked and emails are hashed for identification.
- 3
Collect SMS consent
Confirm the Mailchimp SMS programme for the store view, then collect consent at checkout, standard or Hyvä. Shoppers manage it from their account, and a STOP reply reaches the store by webhook.
- 4
Keep consent in step
Double opt-in is read from the Mailchimp audience, and subscribes and unsubscribes are honoured in both directions, so the audience in Mailchimp always reflects what customers chose.
Ways merchants use it
One brand, one launch.
Direct-to-consumer brands with launches and restocks, stores on Hyvä, and anyone whose list has been growing slower than their customer base.
Launch morning
The email goes to everyone; the SMS goes to the contacts who chose it. The first size sells out in the time it takes to make a coffee.
The restock
The pixel showed who looked at the sold-out size. The restock note goes to exactly those contacts, and the second run sells without a discount.
What you need
Before you switch it on.
- The free ebizmarts extension installed and connected to Mailchimp
- The order-confirmation and registration opt-ins enabled in the extension configuration
- A pixel-enabled Mailchimp account if you want storefront tracking
- An active Mailchimp SMS programme for the country you sell in, if you want the SMS channel
- Hyvä layouts are included for the checkout, success page and account pieces
Also in Marketing Automation
Customers, orders and products syncCatalogue, customers, subscribers, carts, orders and promo codes, kept in step both ways within about a minute.Health dashboard and notificationsDashboard, notifications, cron and queue monitors, API and webhook logs and a quality-of-service report in the Magento admin.Campaign performance and revenueSee what each campaign and journey sold, in Mailchimp and in the Magento admin.Shopper journeys with ebizmarts PulseA free companion that shows each shopper's story on one timeline, with the Mailchimp activity written into it.Abandoned cart recoveryCarts reach Mailchimp within about a minute, so the recovery email lands while the intent is warm.Purchase-based segments and tagsA recency, frequency and value score per customer, ten segments, category tags and order merge fields, maintained from Magento.All 8 Marketing Automation featuresBack to the overview.
Questions
What merchants ask before they turn it on.
Where does the opt-in appear?
On the order confirmation page, for guests and customers alike, and on the customer registration form. Both are off by default and switched on per store view.
Does double opt-in apply?
Yes, if the Mailchimp audience has it on. The extension reads the setting from Mailchimp and shows it in the admin; it is not overridden in Magento.
What does the pixel track?
Page views, product, category and search views, cart additions and removals, checkout and orders, identifying contacts by hashed email. It ships off and activates only after Mailchimp confirms the account is pixel-enabled.
Do I need SMS?
No. Email works on its own. SMS needs an approved Mailchimp SMS programme, which is scoped to one country, and consent is collected at checkout or imported through the extension's API if you already hold it.
What if a customer unsubscribes in Magento?
They are updated in Mailchimp, and the other way round, so nobody is messaged who asked not to be.
Sell more with what your store already knows.
The setup wizard takes a few minutes. If something in your setup is unusual, the Marketing Automation team at ebizmarts is one email away.