The autumn send
The campaign goes out on Tuesday. By Thursday the orders are attributed, product by product, in Mailchimp.
Campaign performance
The email that sold forty jackets, and the one that sold none.
A tailoring brand sends a campaign for the autumn range. Because orders sync with their products and values, Mailchimp attributes the revenue to the campaign; the Magento admin reads that revenue back into its own Campaign Performance Report and marks attributed orders in the order grid. The marketing director knows by Friday which email paid for itself.
- Arrived from the autumn campaign
- Placed an order#000000138 · 480.00 EUR
- Revenue attributed to the campaign
Why it matters
What changes for the business.
Revenue, not just opens
Every campaign and journey shows what it sold, because the order sync carries the products and values to Mailchimp and the revenue is read back into the Magento admin.
Product-level insight
See which products each campaign moved, and let that decide the next one.
Answers by Friday
No export, no spreadsheet. The number is in Mailchimp and in the Magento admin the day after the send.
Numbers you can reconcile
The documentation explains how attribution works and why Mailchimp and Magento revenue can differ, so finance and marketing use the same figures.
How it works
Step by step, from the first switch-on.
- 1
Send from Mailchimp
Campaigns and journeys go out from Mailchimp to the segments the extension maintains.
- 2
Orders sync with attribution
A visit from a campaign link is recorded, the order that follows is stamped with the campaign, and it syncs with its products and values so Mailchimp attributes the revenue.
- 3
Read it in either admin
Mailchimp shows revenue per campaign and journey; the Campaign Performance Report in the Magento admin shows the same figures, and the order grid carries a Mailchimp attribution column.
- 4
Reconcile when asked
The revenue discrepancies guide explains attribution windows, refunds and currencies, so the two numbers can be tied out.
Ways merchants use it
One brand, one campaign, one week.
Marketers who report to finance, brands with many campaigns, and anyone who has been asked what the newsletter is worth.
The jacket that sold
One jacket carried the campaign. The next email leads with it, and the fabric is reordered before it sells out.
The finance question
Finance asks why Mailchimp's number is higher than Magento's. The discrepancies guide has the answer: two refunds and a currency conversion.
What you need
Before you switch it on.
- The free ebizmarts extension installed, connected and syncing orders and products
- Campaigns and journeys sent from Mailchimp to the mapped audiences
- Campaign links pointing at the store, so the visit can be recorded and the order attributed
Also in Marketing Automation
Shopper journeys with ebizmarts PulseA free companion that shows each shopper's story on one timeline, with the Mailchimp activity written into it.Abandoned cart recoveryCarts reach Mailchimp within about a minute, so the recovery email lands while the intent is warm.Purchase-based segments and tagsA recency, frequency and value score per customer, ten segments, category tags and order merge fields, maintained from Magento.Multi-store, multi-brand, multi-accountEvery store view maps to its own Mailchimp store, audience and account, across brands and currencies.Checkout opt-in, site tracking and SMSOpt-in on the order confirmation page and at registration, the Mailchimp pixel, and SMS consent at checkout.Customers, orders and products syncCatalogue, customers, subscribers, carts, orders and promo codes, kept in step both ways within about a minute.All 8 Marketing Automation featuresBack to the overview.
Questions
What merchants ask before they turn it on.
Where do I see campaign revenue?
In Mailchimp per campaign and journey, in the Campaign Performance Report in the Magento admin, and per order in the order grid's attribution column.
How are orders attributed?
A visit from a Mailchimp campaign link is recorded on the shopper's session, the order that follows is stamped with the campaign, and Mailchimp attributes the synced order's revenue to it.
Why might Mailchimp and Magento revenue differ?
Attribution windows, refunds and currency conversion. The revenue discrepancies page in the documentation walks through each.
Does it show which products a campaign sold?
Yes. Product-level order data syncs, so product performance per campaign is visible in Mailchimp.
Do I need a paid Mailchimp plan?
The extension is free. Reporting features depend on your Mailchimp plan.
Sell more with what your store already knows.
The setup wizard takes a few minutes. If something in your setup is unusual, the Marketing Automation team at ebizmarts is one email away.