Morning
Overnight orders are already in Mailchimp with their products. The manager checks the campaign revenue from the weekend without exporting anything.
Data sync
Mailchimp knows what your store knows, minutes after it happens.
A cookware brand's catalogue, customers, subscribers, carts, orders and promo codes flow into Mailchimp through a queue on the Magento cron, typically under a minute after the change. Unsubscribes come back the other way by webhook. The result is an audience where every contact carries their real history, and a product catalogue Mailchimp can recommend from.
- Created an account
- Placed an order#000000137 · 210.00 EUR
- Order synced to Mailchimp
Why it matters
What changes for the business.
One audience, no exports
Customers and newsletter subscribers land in the right audience with their Magento data, purchase statistics and score. Nobody uploads a CSV again.
Revenue per campaign
Orders sync as they are placed and update on every status change, refund and shipment, so Mailchimp reports what each campaign and journey actually sold.
Recommendations and promo codes
Simple, configurable, grouped, bundle, virtual and downloadable products with categories and gallery images, plus cart price rules and coupon codes for use in campaigns.
Consent and deletion, both directions
An unsubscribe in Mailchimp is applied in Magento by webhook and the other way round, and a customer deleted in Magento is removed from Mailchimp at the highest priority.
How it works
Step by step, from the first switch-on.
- 1
Connect and map
The setup wizard connects the store to Mailchimp and maps each store view to an audience. Ecommerce data sync is switched on.
- 2
The queue does the work
Changes to customers, subscribers, orders, products, carts and promo rules are queued and sent by two cron lanes: a real-time lane for what just happened and a backfill lane for history.
- 3
Mailchimp fills in
Contacts get their merge fields, tags and score, orders attach to contacts, products populate the store catalogue, and behavioural events reach Mailchimp's Customer Journeys.
- 4
Changes come back
Unsubscribes and profile changes made in Mailchimp arrive by webhook and are written back to Magento. Every record shows its sync status in the customer, product and order grids, with a Push Now button when you want it sent again.
Ways merchants use it
One brand, one day of sync.
Any Magento store that wants its Mailchimp audience to reflect the store as it is today, not as it was at the last export.
The new range
Twelve new products go live in Magento. By the afternoon they are in the Mailchimp catalogue and in the recommendation block of the next email.
The unsubscribe
A customer unsubscribes from a campaign. Magento knows within the next sync, and the checkout opt-in stays unticked for her.
What you need
Before you switch it on.
- The free ebizmarts extension installed with Composer on Adobe Commerce or Magento Open Source 2
- A Mailchimp account connected through the setup wizard, with an audience per store view
- Magento cron running, with the queue batch sizes left at their defaults unless your store is very large
Also in Marketing Automation
Health dashboard and notificationsDashboard, notifications, cron and queue monitors, API and webhook logs and a quality-of-service report in the Magento admin.Campaign performance and revenueSee what each campaign and journey sold, in Mailchimp and in the Magento admin.Shopper journeys with ebizmarts PulseA free companion that shows each shopper's story on one timeline, with the Mailchimp activity written into it.Abandoned cart recoveryCarts reach Mailchimp within about a minute, so the recovery email lands while the intent is warm.Purchase-based segments and tagsA recency, frequency and value score per customer, ten segments, category tags and order merge fields, maintained from Magento.Multi-store, multi-brand, multi-accountEvery store view maps to its own Mailchimp store, audience and account, across brands and currencies.All 8 Marketing Automation featuresBack to the overview.
Questions
What merchants ask before they turn it on.
What data syncs?
Products of every type with categories and images, customers with purchase statistics and score, newsletter subscribers with merge fields, carts, orders with their status changes, promo rules and coupons, and behavioural events, per store view.
How often?
Near real time: typically under a minute from the change in Magento to the update in Mailchimp, through a queue on the Magento cron.
Are unsubscribes kept in step?
Yes, both ways. An unsubscribe in Mailchimp arrives by webhook and is applied in Magento; an opt-out in Magento is sent to Mailchimp.
Can I resync from scratch?
Yes. Resync a store from the admin or the CLI, choose how far back historical orders go, and push a single record again from its Mailchimp Sync tab.
What about GDPR deletions?
A customer or subscriber deleted in Magento is removed from Mailchimp at the highest queue priority. Credentials never reach logs, and customer data in logs is masked on display by default.
Sell more with what your store already knows.
The setup wizard takes a few minutes. If something in your setup is unusual, the Marketing Automation team at ebizmarts is one email away.