The question
A shopper asks why she got a recovery email for a mattress she had only looked at. The timeline shows the cart she started at midnight and the sync a minute later.
ebizmarts Pulse · free companion
Why did this customer get that email? The answer is on one screen.
A bedding brand's customer care lead is asked why a shopper received a recovery email. With ebizmarts Pulse installed, the shopper's timeline in the Magento admin reads in plain language: browsed these products, added to cart, started checkout, cart synced to Mailchimp, recovery email attributed, order placed. Pulse is a platform for every ebizmarts extension; the Marketing Automation extension writes its own chapter into it.
- Viewed a product
- Added a product to cartMattress 160 ×1
- Abandoned cart synced to Mailchimp
- Recovery link clicked
Why it matters
What changes for the business.
One story per shopper
Marketing activity and commerce activity read side by side, in order, instead of being assembled from logs when a customer asks.
More signal to Mailchimp
Pulse captures storefront activity server-side, which broadens what reaches Mailchimp's Customer Journeys events, and links an anonymous cart to a contact once the shopper identifies themselves.
Campaigns named on the journey
When a shopper arrives from a Mailchimp campaign and acts, Pulse records a Campaign Attributed moment naming the campaign that brought them in.
Optional and removable
Two free modules and nothing to configure. Remove them and the Mailchimp sync carries on exactly as before.
How it works
Step by step, from the first switch-on.
- 1
Install the two companions
Pulse Core and the one-class Mailchimp Pulse Bridge, installed the same way as the extension, Composer or manual. Installing them is what turns narration on.
- 2
Pulse captures the storefront
Product views, cart activity, checkout starts, subscriptions and orders are captured server-side and written to each shopper's timeline.
- 3
Mailchimp writes its chapter
Cart synced, order synced, subscription changed, campaign attributed, Mailchimp webhook reflected: each moment lands on the same timeline as it happens.
- 4
Read it where the question is asked
The Timeline tab on the customer record in the Magento admin shows the whole story, so care and marketing answer from the same page.
Ways merchants use it
One care desk, one question.
Brands with a customer care team, merchants running several ebizmarts extensions, and anyone who has ever been asked why a customer got an email.
The answer
Read out in order: browsed, added to cart, started checkout, cart synced, email sent by the Mailchimp journey. The call takes two minutes instead of a ticket to IT.
The marketing follow-up
The care lead shows marketing that three shoppers this week arrived from the same campaign and stalled at the same step. The campaign gets a fix, not a guess.
What you need
Before you switch it on.
- The Marketing Automation extension installed and connected
- Pulse Core and the Mailchimp Pulse Bridge, both free, installed the same way as the extension
- Process Pulse Events left on in the extension configuration (the default)
Also in Marketing Automation
Abandoned cart recoveryCarts reach Mailchimp within about a minute, so the recovery email lands while the intent is warm.Purchase-based segments and tagsA recency, frequency and value score per customer, ten segments, category tags and order merge fields, maintained from Magento.Multi-store, multi-brand, multi-accountEvery store view maps to its own Mailchimp store, audience and account, across brands and currencies.Checkout opt-in, site tracking and SMSOpt-in on the order confirmation page and at registration, the Mailchimp pixel, and SMS consent at checkout.Customers, orders and products syncCatalogue, customers, subscribers, carts, orders and promo codes, kept in step both ways within about a minute.Health dashboard and notificationsDashboard, notifications, cron and queue monitors, API and webhook logs and a quality-of-service report in the Magento admin.All 8 Marketing Automation featuresBack to the overview.
Questions
What merchants ask before they turn it on.
Is Pulse required?
No. The extension syncs everything without it. Pulse adds the shopper timeline and broadens the behavioural events sent to Mailchimp.
What does the Mailchimp chapter contain?
Cart synced, order synced, subscription changed, campaign attributed and Mailchimp webhook reflected, each as a plain-language moment on the shopper's timeline.
Can I remove it later?
Yes. Disable the bridge, then Pulse Core. Narration turns off and the Mailchimp sync is untouched.
Does it slow the storefront down?
Campaign names are fetched once per campaign by a background job, never per click, and narration rides on syncs that have already succeeded.
Is Pulse only for Mailchimp?
No. Pulse is a platform any ebizmarts extension can narrate onto, so the more of the estate a store runs, the more complete each shopper's story becomes.
Sell more with what your store already knows.
The setup wizard takes a few minutes. If something in your setup is unusual, the Marketing Automation team at ebizmarts is one email away.