Customers & loyalty

The points she earned online are spent at the counter.

A beauty store's customer pays part of her purchase with a gift card she was given and part with the points she earned on the website. The till checks the balance, redeems both, prints the remaining balance on the receipt, and a refund next week can go back to the card or the points.

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  1. Identified at the counter
  2. Paid with a gift card and pointsSerum ×1 · 62.00 GBP
  3. Balance printed on the receipt

Why it matters

What changes for the business.

One programme, both channels

Points earned on the website are spent at the counter and the other way round. The customer does not have to know which system she is in.

Gift cards that behave

Sell physical and digital cards, redeem several on one sale, print the remaining balance, and refund to a card when that is what the customer wants.

Refunds that do not leak

A refund can go back to the original tender, a gift card, store credit, points or a coupon, so the value stays with the brand when it should.

One customer record

Customers created or edited at the till sync to Magento with their group, addresses, attributes, history and wishlist.

How it works

Step by step, from the first switch-on.

  1. 1

    Find the customer

    By name, email, phone or by scanning the card. Their points balance, store credit and gift cards are on the screen with their order history.

  2. 2

    Redeem what they have

    Gift cards, points, store credit and card can all go on one sale. Balances are checked live and the remaining balance prints on the receipt.

  3. 3

    Earn as they buy

    The sale posts to the loyalty platform like a web order, so the points from today are there for next time, online or in store.

  4. 4

    Refund to the right place

    From the credit memo on the till, choose the original tender, a gift card, store credit, points or an emailed coupon code.

Ways merchants use it

One counter, three customers.

Beauty, fashion, gifting and any brand whose customers move between the website and the store and expect the programme to follow them.

The customer handing a gift card to the assistant at the beauty counter

The gift card and the points

Half the purchase on a card she was given, the rest in points she earned online. Both redeemed on one sale, the balance printed on the receipt.

The same assistant wrapping a gift set beside a gift card

The gift set

A gift set wrapped at the counter with a new gift card sold alongside it. The card is live in Magento before the tissue paper is folded.

The same assistant checking a card for another customer

The balance check

A customer just wants to know what is left on her card. Balance check is its own permission, so any cashier answers it without starting a sale.

Questions

What merchants ask before they turn it on.

Which loyalty platforms work?

Magento Commerce rewards and store credit, LoyaltyLion, Amasty Reward Points and Yotpo Loyalty are integrated. Ask us about others.

Can a refund go back to a gift card?

Yes. Refund targets include the original tender, gift card, store credit, reward points or a coupon code emailed to the customer.

Can the till check a gift card balance without a sale?

Yes. Balance checks are a permission on their own, so any cashier can answer the question at the counter.

Can several gift cards be used on one sale?

Yes. Several cards can be redeemed on one sale, combined with points, store credit and card.

Do customers created at the till reach the website?

Yes. They sync to Magento with their group, addresses, custom attributes and history, and can log in online with the account created at the counter.

See it on your own catalogue.

A demo takes half an hour and uses your products, your stores and your permissions, not ours.