The gift card and the points
Half the purchase on a card she was given, the rest in points she earned online. Both redeemed on one sale.
Fashion & beauty
The points she earned online are spent at the counter.
Fashion and beauty customers move between the website and the store and expect the programme to follow them. The till redeems the gift card and the points earned online, the flagship ships the size the warehouse does not have, refunds go back to the right tender, and each brand in the group keeps its own audience and its own numbers.
- Earned points on an online order
- Got the brand's early access email
- Shopped at the counter
- Paid with a gift card and points#000000145 · 96.00 GBP
What you run into
The problems this kind of business actually has.
Loyalty that stops at the door
Points earned online cannot be spent in store, and gift cards bought in store do not work on the website.
The size the warehouse does not have
Online orders cancelled while a store two miles away has the item on the shelf.
Refunds that leak
A partial return refunded to the wrong place, and a report that cannot show the refund next to the sale.
Brands that bleed into each other
One group, three brands, one mailing list, and a luxury customer emailed by the outlet.
What fits
The features that answer them, across the three products.
Loyalty and gift cardsPoint of Sale Sell and redeem gift cards, spend points, refund to cards or points, across channels.Pick, pack, ship and pickupPoint of Sale Web orders in the store's pick queue, ship from store, click and collect.Refunds and reportsPayments Suite Refunds from the credit memo, VAT-ready reports, ERP hand-offs.Apple Pay and Google PayPayments Suite The checkout that finishes with a thumb, on the commuter's phone.Multi-store, multi-brandMarketing Automation Each brand's store view keeps its own audience and account.Purchase-based segmentsMarketing Automation Champions get the early access; lapsed customers get the win-back.
In practice
Three moments from a working week.
The flagship ships the 42
The warehouse is out; the store is not. Picked from the wall, packed at the bench, shipment on the Magento order with tracking.
Month-end at the group
Three brands, one report: refunds next to sales, payouts with fees, everything already in the ERP.
The products
One Magento, one customer record, one set of numbers.
Everything ebizmarts builds writes to the same Adobe Commerce or Magento Open Source store, so the till, the checkout and the marketing platform see the same customer, the same stock and the same order.
Point of SaleThe iPad and Mac point of sale that runs every sale as a Magento order: counter, phone, field and events.Payments SuiteOpayo by Elavon, Apple Pay and Google Pay, Recover Checkout, saved cards, B2B payments and in-store terminals for Magento.Marketing AutomationCustomers, orders and carts flow into Intuit Mailchimp already scored and segmented, with Pulse journeys on top.
Other industries
Builders', timber and electrical merchantsTrade counters with account customers, yards with no signal, and stock spread between a yard, a warehouse and a website.Furniture, bathroom, kitchen and lighting showroomsMore range than floor space, considered purchases, deposits and balances, and deliveries weeks later.B2B distributors and wholesalersPhone orders, reps on the road, invoices on terms and payment links, all on one Magento order book.Sports, outdoor and seasonal retailStock across stores and a warehouse, seasonal staff, two currencies in the drawer, and launches that sell out in an hour.Direct-to-consumer brandsMobile checkouts that finish, carts that come back, segments that start from real orders, and pop-ups and fairs that take real orders.
Questions
What merchants in this sector ask first.
Which loyalty platforms work at the till?
Adobe Commerce reward points and store credit, LoyaltyLion, Amasty Reward Points and Yotpo Loyalty. Gift cards from Adobe Commerce and AheadWorks are sold, redeemed and refunded at the counter.
Can a refund go back to a gift card or points?
Yes. Refund targets include the original tender, gift card, store credit, reward points or an emailed coupon code.
Can store staff fulfil web orders?
Yes. Online orders appear in the store's pick queue with printable pick lists, and shipments are created on the Magento order.
How do we keep three brands' audiences apart?
Each store view maps to its own Mailchimp store and audience, in one account or several, so customers and carts sync only to the brand they shopped with.
Tell us what you sell and how.
Half an hour on a call and we will map your counter, your checkout and your marketing onto the features that fit, with your own catalogue.