The commuter
She saw the product at lunch, opened it again on the train and has one bar of signal. Apple Pay finishes the order before the tunnel.
Direct-to-consumer
The checkout that finishes with a thumb, and the cart that comes back on its own.
Brands selling direct live on mobile conversion and repeat purchase. Apple Pay and Google Pay turn the card form into a double-click, a stalled checkout gets a resume link within minutes, customers arrive in Mailchimp scored and segmented, and the pop-up or the design fair takes paid orders for delivery from the same catalogue as the website.
- Viewed a product at lunch
- Started checkout on the train
- Left, then got a resume link
- Placed an order with Apple Pay#000000147 · 129.00 GBP
What you run into
The problems this kind of business actually has.
Phones that abandon at the card form
Most traffic is mobile and most of it dies at the point where it has to type a card number.
Carts that stall and stay stalled
The product was chosen and the address entered, and the follow-up goes out in next week's newsletter, if at all.
One list for everyone
The sixth-time buyer gets the welcome discount and the lapsed customer gets nothing.
Pop-ups that collect business cards
The fair takes names on a clipboard and the orders never happen.
What fits
The features that answer them, across the three products.
Apple Pay and Google PayPayments Suite One-tap wallets in the checkout, on by default once enabled, Hyvä included.Recover CheckoutPayments Suite A one-click resume link by email or SMS in your own template.Abandoned cart recoveryMarketing Automation Carts in Mailchimp within a minute with a link that restores them.Purchase-based segmentsMarketing Automation A recency, frequency and value score and ten segments, from real orders.Shopper journeys with PulseMarketing Automation Why did this customer get that email? One timeline answers it.Trade shows and eventsPoint of Sale Paid orders for delivery from the stand, offline first, temporary device keys.
In practice
Three moments from a working week.
The whiteboard
First-timers, regulars, lapsed. Each maps to segments the extension maintains from orders, and each gets its own journey.
Day one at the fair
Show pricing on, the catalogue on three iPads, and the first order for delivery taken before the hall has filled up.
The products
One Magento, one customer record, one set of numbers.
Everything ebizmarts builds writes to the same Adobe Commerce or Magento Open Source store, so the till, the checkout and the marketing platform see the same customer, the same stock and the same order.
Payments SuiteOpayo by Elavon, Apple Pay and Google Pay, Recover Checkout, saved cards, B2B payments and in-store terminals for Magento.Marketing AutomationCustomers, orders and carts flow into Intuit Mailchimp already scored and segmented, with Pulse journeys on top.Point of SaleThe iPad and Mac point of sale that runs every sale as a Magento order: counter, phone, field and events.
Other industries
Builders', timber and electrical merchantsTrade counters with account customers, yards with no signal, and stock spread between a yard, a warehouse and a website.Furniture, bathroom, kitchen and lighting showroomsMore range than floor space, considered purchases, deposits and balances, and deliveries weeks later.B2B distributors and wholesalersPhone orders, reps on the road, invoices on terms and payment links, all on one Magento order book.Fashion and beautyLoyalty and gift cards that work in both channels, stores that fulfil web orders, and brands that keep their audiences apart.Sports, outdoor and seasonal retailStock across stores and a warehouse, seasonal staff, two currencies in the drawer, and launches that sell out in an hour.
Questions
What merchants in this sector ask first.
Do wallets need a new extension?
No. Apple Pay and Google Pay are part of the Payments Suite. Update to the current release, switch them on from the Magento admin, and the setup flow creates the free payments account they run on.
Which cart recovery do we use, the suite's or Mailchimp's?
Both have a place. Recover Checkout handles a checkout that stalled at payment with a resume link in your Magento template. Mailchimp's abandoned cart journey works on carts synced by the Marketing Automation extension, with your Mailchimp templates and timing.
How are segments kept current?
The extension scores every customer from Magento orders nightly, writes the segment and order merge fields to the contact, and adds category tags as orders sync.
Can a pop-up take real orders?
Yes. The stand runs the same catalogue as the website with show pricing as a Magento cart price rule, takes payment on a reader or by link, and orders ship from the warehouse queue.
Tell us what you sell and how.
Half an hour on a call and we will map your counter, your checkout and your marketing onto the features that fit, with your own catalogue.